From the entire duration of learning about copywriting, there have been some interesting things about writing stylistics that I have learned. Writing stylistics is important to keep things interesting and to hold the audience's attention.
In body copy, the use of both long and short sentences prevents the copy from sounding boring. It gives it a smoother flow and the information can be understood better. If a copy only consists of lengthy sentences, people tend to tune out or get confused as there are no breaks. Likewise, if a copy only has really short sentences, the copy seems choppy and gives the impression of bad writing.
As for headlines and taglines, a catchy and memorable one does not always have to be grammatically correct as long as it makes sense and people can still understand the main point. Many of the iconic taglines that many people know are often grammatically incorrect. An example is Apple's "Think different". We all know that it should be "Think differently", but it's shortened to make it more catchy and memorable.
Writing from a narrator's point of view is also a nice way of writing to make the message relatable and tend to be quite engaging. It can seem like one is reading or hearing from a friend or from someone they know. It is mostly used in testimonials or anything of the sort.
Overall, there are many methods to write with style, it just depends on the writer's choice of what they want to use to keep their writings interesting and there may not be one right way to do it as long as it works.
Lim Jia Xin (Jelica)
0325831
I agree of what Jelica stated on this post that writing stylistic is important to keep things interesting and to hold the audience’s attention. In a body copy, one’s should keep it simple and have the guts to remove any message that is not useful away and only focus on the information that you meant to say.
ReplyDeleteIn order to have a catchy headline is not necessary to have a correct grammatical structure. For example one of the most familiar tagline, “I’m Lovin’ it” by McDonald’s. This tagline has been formed since 2003 and even it is not grammatically correct but still with the jingles and the tagline. Today, people still remember it.
Written by,
Felicia Thor Xin Yi
0327777
I acknowledge Jelica's comment above by the overview towards writing stylistic. In the part where a specific headline shouldn't sound boring for it world be the worst mistake ever. In the previous lecture, I learned that its acceptable to have grammatical error as long as its a break point. A pleasant headline can be remember forever.
ReplyDeleteRenerajs D/O Selvarajoo @ Rajoo
0327807
I can't deny that it is better to keep body copy and headline short yet interesting. People wouldn't spend time to read the content if they can't get attracted at the first sight. Therefore, an understanding yet eye-catching headline and body copy is necessary for a product packaging and also for any illustration form of advertisement.
ReplyDeleteLast but not least, i learnt something new from this post. Headline doesn't always to be required in a formal grammar form as long as it is readable and understandable by the audiences. Great idea is always come from broaden thinking.
Written by,
Deleteng zhee jing
0326957