Visual
The visual for this advertisement cleverly intensify the headline. It uses a smart and emotional approach that is relatable to most public transportation commuters. The idea of replacing the bus handles that is held by many different hands with different types of realistic hands which shows how vulnerable and how we are easily exposed to the many and different type of contacts. The facial expression of the model is the perfect portrayal of how little attention we pay to the hygiene of our surroundings and physical contacts.
Headline
The headline is introduced in an interactive and attention grabbing way as a question that heighten audience's curiosity. The simple bolded headline depicts a serious toned advertisement, emphasising on the importance of cleanliness and how people nowadays are unaware of what their surrounding can bring. Apart from that, the headline perfectly incorporates with the visual and the model's facial expression.
Body copy
The copy of the advertisement is simple and straightforward as it uses a hard sell approach that emphasises on the product's selling point. I personally think the short and simple copy is suitable for advertisement like this as the visual and the headline is already clear enough for audiences to understand the story. However, I would suggest to include another short copy like statistics or factual researches that indicates how many times the bus handle is contacted in a day and how much germs are we potentially exposed to in the public and so on. The idea of including factual and statistic researches is to create a stronger impact, thus triggering the audience to think thoroughly about the advertisement.
By,
Triston Lee, 0328441
The headline is interesting, like Triston mentioned, i can increase the curiosity of audience to continue to read the body context.
ReplyDeleteThe visuals visualize in a creative and unique way and relatable to the headline as well. The main message is sent clearly, that bacteria can be found everywhere even though it may not be visible to the eyes.
The body copy, is short and direct. Although it has a clear meaning. However, it may not be easy to understand when it comes to certain group of people. Therefore, the body copy should include the product ingredient, formula and benefits to persuade and educate the audience about their product. Other than that, the body copy, “Dettol Instant Hand Sinitizer kills 99.99% of germs on hands, without the need of water”. It sound exaggerating “.. kills 99.99% of germs…”. Instead, to prevent the ad look like a false statement, the ad should include reference, test, research or doctors’ preferences and so on to convince the audience.
Written by,
Felicia Thor XIn Yi
0327777
Back to few years ago, the visual in this ad has caught my attention on the first sight and triggering my curiosity trying to identify what is the message behind the setting. in other words, Dettol got it successfully of getting attention by reminding people the vulnerable but important thing that might be neglected in daily life. It is able to leave audiences a deep impression and allowing them to relate to Dettol when they thinking of ＂dirty hand".
ReplyDeleteThe headline is effective enough as in emphasizing the message behind the visual setting.
However, i agree with Triston and Felicia that the body copy is needed to be elaborate more in order to get audience have full understanding about the ad.
by,
ng zhee jing
0326957
I'm very much agreeing on Triston's opinion on the body copy of the ad. a little more description would help to deliver more information to the consumers. The visual is unique and it grabs the audience attention to know more about the ad. The headline is short and simple yet it produce a very powerful impact for the audience not only to think to react to the ad. It also educate everyone on how hygienic someone should be to prevent diseases.
ReplyDeleteBy,
Renerajs D/O Selvarajoo @ Rajoo
0327807