COPYWRITER: Shirley Polykoff
HEADLINE: Does she…or doesn’t she?
Media: Classical advertisement (Source from BUILDINGPHARMABRANDS)
Ad Title (Headline): Hair color so natural only her hairdresser knows for sure!
What makes the ad copywriting very interesting?
Headline: “Does she…or doesn’t she?” The headline is one of the major factors that made this classical advertisement interesting and unique. It uses a question headline method to arouse the curiosity of the readers. Hence, it creates an initial impression that can attract readers.
Body copy: It mentioned about the benefits of the product such as the texture and the colour of the hair is silky and natural. It also provides information to ladies, that has fade or grey hair so that they can have a younger looking attractive look.
Slogan: “Does she…or doesn’t she?”
Visuals: Layout is simple and organized. It is easy to be read and not cluster. Illustrates a young women with happy, confident and joyful expression.
Ad strategy: In the mid 1950’s having your hair dyed was such an exotic exception and embarrassed to cultural norms that only a minority population of American women dyed their hair usually actresses and model. In an era when hair colouring is considered inappropriate in society, Shirley Polykoff wants to let women to understand that the product was so great to the extend that people wouldn’t be able to differentiate the original natural hair colour and the hair dye colour. Shirley Polykoff is able to understand the problem in that era and a solution of the fear of being judge by the “unethical” norms is solved.
Written by:
Felicia Thor Xin Yi
0327777
HEADLINE: Does she…or doesn’t she?
Media: Classical advertisement (Source from BUILDINGPHARMABRANDS)
Ad Title (Headline): Hair color so natural only her hairdresser knows for sure!
What makes the ad copywriting very interesting?
Headline: “Does she…or doesn’t she?” The headline is one of the major factors that made this classical advertisement interesting and unique. It uses a question headline method to arouse the curiosity of the readers. Hence, it creates an initial impression that can attract readers.
Body copy: It mentioned about the benefits of the product such as the texture and the colour of the hair is silky and natural. It also provides information to ladies, that has fade or grey hair so that they can have a younger looking attractive look.
Slogan: “Does she…or doesn’t she?”
Visuals: Layout is simple and organized. It is easy to be read and not cluster. Illustrates a young women with happy, confident and joyful expression.
Ad strategy: In the mid 1950’s having your hair dyed was such an exotic exception and embarrassed to cultural norms that only a minority population of American women dyed their hair usually actresses and model. In an era when hair colouring is considered inappropriate in society, Shirley Polykoff wants to let women to understand that the product was so great to the extend that people wouldn’t be able to differentiate the original natural hair colour and the hair dye colour. Shirley Polykoff is able to understand the problem in that era and a solution of the fear of being judge by the “unethical” norms is solved.
Written by:
Felicia Thor Xin Yi
0327777
I think the slogan should be "Hair color so natural only her hairdresser knows for sure!". The word "cluster" should be "cluttered", and it's only one woman, not women.
ReplyDeleteAs for the first sentence in the ad strategy, I think it should be "exotic concept and it was considered embarrassing to cultural norms".
I do agree that Shirley Polykoff managed to present a solution to a problem faced by the women of that era, but I do not think that this ad solved the issue of them being afraid of being judged for coloring their hair. Instead, it could have simply encouraged these women to try it out while hoping no one else would know about them dying their hair. Their slogan obviously points it out, as if this product is a secret kept between themselves and their hairdresser.
Lim Jia Xin
Delete0325831
I totally agree with the headline "Does she or doesn't she" to be a smart method of arousing and attracting the curiosity of a human mind thus the natural reaction of our mind projecting different imaginations that challenges the complexity of our simple life. The headline operates as a question that results in a variety of imaginations from various types of people and how everyone has different stories from what they projected in their mind. Due to that, the temptation of exploration suggests that we study the print ad and the rest of the body copy to find out if what you're reading matches what you've imagined or to be surprised by what you've just read.
ReplyDeleteApart from the visual of the young confident woman proudly endorsing the her silky sunlight air, the copywriter also relied on using the prominence of a hairdresser who's known to be someone credible in the beautician industry to promote the credibility and reliability of the product by claiming "That's why most hair dressers recommend Miss Clairol".
I agree with this headline solely because it's telling women that they can do anything they want to make themselves look better. This headline is also a great way to boost women's confidence. Nothing is more beautiful than a confident woman.
ReplyDeleteIn my opinion, the only change that would be necessary is probably the product placement. The product needs more attention rather than it being at the bottom right. It should be a little bigger to catch consumer's eyes, for also for them to know what they are reading about.
The benefits that has been made was the main consolatory for the consumers and the headline is unique as it is.
Other than that , everything is perfectly designed and portrayed.
Renerajs D/O Selvarajoo @ Rajoo
0327807