Attention: The endorser who dress up with bright color and stretching and holding her foot like a ballerina in this ad was the first thing to grab audience's attention. Then, the headline was eye-catching enough to attract audience by presenting in bright pink color. The concept of this headline is to show that "Nike is not boring, we do something new as well" by applying contrast in color between the headline and the logo, black, which indicates smart and calm.
Interest: The headline "Pink? No, Not For Me." and the sentence "Ruffles? No Thanks." probably is targeted on those young ladies who are not girly but love to dance. In order to enhance the interest of audiences toward the product, Nike played emphasizing words with "I break rules. I prefer it modern".
Desire: Nike understand that targeted audience is desired to be distinguish among others. The slogan of this product "Do it Modern. Do it ME. Do it Nike." is trying to convey a message that buyer can get a stylish shoe with own favor by ordering from Nike. Hence, it emphasized the desires of audiences to be unique with shoe from Nike.
Conviction: The main reason that audience is convinced by this ad is because the promise are given. Audience is able to customize shoe by own favor. They can own a shoe that is totally different with others yet it's designed in own style.
Action: The words at the bottom line "For more information, visit us at www.nikestore.com/daretodance" is a typical call-to-action. It urge audiences to find out further information about the product. The more they expose to the product, the more they wanted to buy/ believe.
Written by,
Ng Zhee Jing
0326957
This print advertisement is attractive. Personally, the endorsement caught my attention when I first saw this print advertisement. This print advertisement model is also posing some stretches position which mean she’s about to exercise. This model is really pretty and appealing that both gender would get distracted and have the curiosity to read more about it. Hence, it is effective. This print advertisement is promoting feminism as portraying that women, can do anything they want, just like Nike’s slogan, “Just Do It”. The target audience of this print advertisement is women and definitely aimed towards strong and independent women. In a nutshell, it is a good print advertisement that focusing on different type of target market with a good choice of endorsement, colour and headline.
ReplyDeleteWritten by:
Felicia Thor Xin Yi
0327777
Personally the first thing that attracted me was the headline. The idea of using the strong neon pink accompanied by the bold italic font transcends the grey background. I also like the variety of colours pink, yellow, and turquoise and how it matches the endorser’s outfit, with a bold black Nike logo and tagline at the bottom. The entire layout of the copy and placement of the model is a perfect combination. The ad has a strong message that is trying to reach out to the women, encouraging them to be more bold and not to be intimidated to do anything. But I don't think that the slim and fit women as the endorser reaches out to the entire women as some women that are not as slim might find the ad to be irrelevant or they might just take it as a motivational drive for them to start living healthy. In short, it's a very interesting advertisement.
ReplyDeleteBy:
Triston Lee Wei Lun
0328441
This is certainly an effective ad that reaches out to its target audience with its eye-catching color scheme and bold tagline. The tagline and its color contradicts each other but it is purposefully done so to attract attention. The model is appropriately cast to send the right message. They are trying to be relateable without overdoing it. It tells their audience that they do not have to be stereotypically girly to enjoy doing a girly physical sport such as ballet dancing. Overall, the ad is well executed, interesting and relatable, which makesi t an effective ad.
ReplyDeleteLim Jia Xin
0325831