The layout and the white background mainly focus on the Volkswagen Bus. This is a good way of presenting the visual. The audience is able to visualize the vintage Volkswagen Bus as it didn’t include any other additional products.
The headline of this print advertisement is also very eye catchy as it arousing the curiosity of the audience by using the word, “Unintroducing” and “No dealerships near you”. This is really unique and also a smart way to attract the attention of the audience. The headline is using a very sarcastic tone and soon, shifted to a sad tone when it comes to the body copy.
In the body copy of this print advertisement also shows that this print advertisement is informative as it is trying to announce that the very last Volkswagen Bus will be ending soon. At the very same time, the print advertisement is also showing appreciation to their customers. This print advertisement is also reminding the audience that even after the retro Volkswagen Bus may be discontinued, the brand Volkswagen it is still in the industry.
In a nutshell, by the overall content and visual of this print advertisement, the ultimate perception of the audience is formed.
Written by:
Felicia Thor Xin Yi
0327777
The headline of this print advertisement is also very eye catchy as it arousing the curiosity of the audience by using the word, “Unintroducing” and “No dealerships near you”. This is really unique and also a smart way to attract the attention of the audience. The headline is using a very sarcastic tone and soon, shifted to a sad tone when it comes to the body copy.
In the body copy of this print advertisement also shows that this print advertisement is informative as it is trying to announce that the very last Volkswagen Bus will be ending soon. At the very same time, the print advertisement is also showing appreciation to their customers. This print advertisement is also reminding the audience that even after the retro Volkswagen Bus may be discontinued, the brand Volkswagen it is still in the industry.
In a nutshell, by the overall content and visual of this print advertisement, the ultimate perception of the audience is formed.
Written by:
Felicia Thor Xin Yi
0327777
I agree that "the brand Volkswagen it is still in the industry" mentioned in this post is one of the objective of this ad. Volkswagen uses a very unique way to advertise to show their appreciation towards audiences and building reputation at the same time. Nevertheless, it leaves an impressive image so people would remember the existence of Volkswagen.
ReplyDeleteThe catchy headline with unique words are really work in grabbing attention and rising curiosity of audiences. In my opinion, a successful ad will lead People to stare at it and seek for further information about the ad. So Volkswagen has at least did this to me. I would say this ad would be one of my favorite ad.
As i said in the previous post, they did play smart with each and every text that they delivered. For my point of view, the layout wasn't as catchy or standing out for me. Its because the less amount of colour usage in this ad and in another way it look as classy as well. Over all, its just like two birds in one stone.
ReplyDeleteRenerajs D/O Selvarajoo @ Rajoo
0327807
Just as mentioned from my previous post, I completely agree with the smart usage of copy and how it captures the audiences attention. I also agree that the objective of the ad is to remind their customers that they are and still will be in the industry despite the discontinuation of the Volkswagen bus. It reflects how Volkswagen had been in the automotive industry doing its best in providing its service.
ReplyDeleteTriston Lee
0328441