Media : Print ad
Title: Bite me.
Sponsor : Jim Harvey
Prospects: Young and culture driven women teenagers
Product: Pop chips
Problem: The age and gender group culture due to the exert of Katy Perry in the packing will only attract women's. There is no logo used in the ad that create a huge inquest among the consumers.
Objective: To convince the consumers that the product will taste as luscious even makes to a break from the backyard. The rich ingredients that has been combined makes it savory and not the grease. For young woman who are watching their weight , eating baked chips that influenced by the use of Katy Perry as a celebrity endorser.
Strategy : The never fried. never baked text is the chips is out of the deep fryer instead it was heated in a pressurized chamber. The benefits will be real ingredients that is super natural which is healthy to consumer anywhere and anytime.
Tone : Sexual Attraction
Brand character : Fantasy fullfillment
Done by ,
Renerajs D/O Selvarajoo @ Rajoo
0327807
Title: Bite me.
Sponsor : Jim Harvey
Prospects: Young and culture driven women teenagers
Product: Pop chips
Problem: The age and gender group culture due to the exert of Katy Perry in the packing will only attract women's. There is no logo used in the ad that create a huge inquest among the consumers.
Objective: To convince the consumers that the product will taste as luscious even makes to a break from the backyard. The rich ingredients that has been combined makes it savory and not the grease. For young woman who are watching their weight , eating baked chips that influenced by the use of Katy Perry as a celebrity endorser.
Strategy : The never fried. never baked text is the chips is out of the deep fryer instead it was heated in a pressurized chamber. The benefits will be real ingredients that is super natural which is healthy to consumer anywhere and anytime.
Tone : Sexual Attraction
Brand character : Fantasy fullfillment
Done by ,
Renerajs D/O Selvarajoo @ Rajoo
0327807
I really like of the information of this blog post. However, I think that the prospects of this advertisement can include another category, men. The headline, “Bite Me” is conveying a seductive message that could attract the men audience.
ReplyDeleteThe other objective that I think can be comment on this print advertisement is the text, “never fried. never baked.” concept. This is because, potato chips especially sealed in a packet is also known as unhealthy food (junk food). The advertisement is trying to change the perception of their version of pop chips with the other competitors. Hence, it may be their unique selling proposition too.
Felicia Thor Xin Yi
0327777
i agree to this blog post especially that problem part. They should have target another big market such as family, men, youngsters.
ReplyDeleteHowever, this ad really did good in getting attention. According to our own social experience, young women are more unlikely to eat unhealthy food such as potato chips because high calorie will lead to obesity/ getting fatter. Therefore, in order to persuade and convince, a big star like Katy Perry even claim that she eats Popchips at night in the ad.
From my opinion, logo is not that necessary for this ad as the endorser has been emphasized in this ad. The endorser is enough to convince and attract, and even can be linked with Popchips when people see Katy Perry.
Ng Zhee Jing
Delete0326957
I think that the ad may have used the wrong spokesperson for their prospects. Katy Perry to women is more of a fun, bright pop star, not a health endorser. If they wanted to stick with the same idea, they should have went with someone else who is known to be more health conscious and unfortunately, that is not Katy Perry.
ReplyDeleteIf Katy Perry is still to be used as the endorser, I feel that they should be aiming to the men instead, especially with such an alluring tagline. To men, Katy Perry is a pop star with a banging hot body, so with the said tagline can surely win them over a lot easier, even without mentioning that the product is a healthier snack.
Lim Jia Xin (Jelica)
0325831