A good broadcast advertisement is a combination of many works from many aspects. Every aspect contributes different works and needed to be exactly in its position to avoid any error that might occur during broadcasting. So below are some considerations of making a good broadcast advertisement.
First and foremost, understand the behaviour of target audiences. Every different group of target audiences possessed different characteristics and behaviour. Therefore, a story is able to be created with a familiarity towards the audience so it's able to get relation and easily be remembered by the targeted audiences by implementing those interesting factors into the ad. A good broadcasting is able to leave a good impression or penetrate into audience's mind so that can arouse them to recall the advertisement. For example, the last blog post- Rejoice TV commercial was using a young couple as endorser of the advertisement and adding some humor scenes into it. Perhaps the targeted audiences of it were young age group of people.
An interesting broadcast advertisement is always better to keep it short in terms of time length. Normally, broadcast advertisement is recommended to control the time length within 15, 30, 45 or 60 seconds. People doesn't have much patience to watch a long-winded advertisement and it is harder to be remembered by them as well. However, the message of the advertisement might fail to deliver to audiences if the the time length is too limited. Therefore, cram all the creative idea and message of the particular product or service into the advertisement and make the flow goes smoothly with an ideal time frame is able to deliver the message of the advertisement and it also being remembered by them.
Last but not least, provide information quickly and succinctly. It doesn't enough by just telling a heartstrings story, but also have to deliver the information about the brand or product. So that the audiences are able to understand what is the advertisement about tnad twhat brand pr product they were trying to sell. In some cases, it triggers audiences to search for more information about the product and lead to increment of the sales. However, the information must be presented in a pleasant way as in "quick and enough and memorable". For example, creating a slogan or jingle to cram the information together. Don't make it feel like rushing for time yet still informative.
Overall, a good broadcasr advertisement requires a lot of cooperation from many aspects. Director or advertiser need to consider many factors in order to create a successful broadcasting advertisement.
Written by,
Ng Zhee Jing
0326957
The post has many grammatical errors. Looking past that, the points made were understandable and are indeed valid in my opinion. I do agree that many elements go into the process of making a good commercial. To go more into the topic of TV specifically, another thought that goes into producing the commercial would be the talents cast. They have to be able to fit into the role properly in order to appeal to the audience. I have seen several commercials that failed epically just because the actors in them were bad. They either did not fit the role well or could not act out the proper reactions, despite the ad possessing the elements to make itself good. That is why a the casting process is also a very important element that goes into commercial production as it may take days or weeks just to find the right actors suitable for the role.
ReplyDeleteLim Jia Xin
Delete0325831
Another aspect that creates a strong advertisement nowadays is probably the client and the agency that produces the ad through brilliant advertising. The reason why I'm saying this is because just like everyone else, I’m really good at tuning out ads. But whenever I see a Volkswagen, Petronas or Superbowl commercial, I will naturally pay attention. Apart from that, I also think advertisements nowadays are losing their essence in selling and telling you why you need their product. Some advertisement now just come off simply being funny and entertaining, without an actual message and call to action behind it. Advertisers and content creators must know how to balance between entertaining and informing as sometimes strong storyline might overshadow the brand and its purpose. Making sure that there's correlation between the storyline and the brand is also another thing. I recall seeing advertisement that has strong storyline but with no relation to the brand or product they're selling. Take Super Bowl for example, many people only watch Superbowl for their commercial.
ReplyDeleteI agree on the few grammatical error part but other than that the points stated above are important in order to make a good broadcast ad. Apart from that, the most important thing to make a good broadcast ad is to relate the story to audiences. It could be people's experience or the fact of something so people could imagine and understand the message faster. As for radio ad, it always better to make it short and understandable, so audiences could understand faster without thinking and the company could sell their product and product's benefits at the same time. Therefore, long conversation is not encourage to include in a radio ad.
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Renerajs D/O Selvarajoo @ Rajoo
0327807