With the effectiveness and emergence of internet to connect both marketers and consumers, many marketers and advertisers are now incorporating social media marketing into their business instead of solely relying on traditional marketing. Just like traditional marketing, social media marketing requires various carefully thought strategies and aspects in order to create a successful social media advertisement like Facebook ad, Instagram ad, YouTube ad and many more.
One of the popular tactic used is by using social proofs as this helps in reducing the fear of trying out on a new product as well as spending money on the wrong choice. Couple ways of doing this is by having testimonials from credible or famous people. This helps in building brand credibility, heightening the brand awareness through the endorser's channel of friends and fans.
Moving on, advertisers should be aware of their target audience, where and using which social media platform to market their brand. Facebook allows advertisers to choose their target audience, placement of the advertisement and to which specific demographic and geographic will the advertisement be published or sent out to, thus recognising your target audience and understanding their behaviour maximises the advertisement's effectiveness and reduces the cost as the advertisement is published specifically to this niche market instead of the whole of social media users. For example, a game developer wants to advertise his/ her newly developed application. An ideal strategy would be to advertise the new application to teenagers ranging from 13 - 18 who lives within the Klang Valley in mobile news feed which appears on Facebook or Instagram with a call to action like "Click here or Download now" that allows consumer to instantly download the application onto their mobile device.
To make the advertisement more appealing, advertisers can include benefits to enhance a more effective call to action. For example instead of the usual "Click here or Download now", it can be something like "30 Days Free Trial, download now" and many other rewarding call to action. Apart from mentioning the benefit, advertisement on social media can be more interactive by creating simple games to engage with consumers. This is most effective when launching new product or for any line extension.
By,
Triston Lee, 0328441
I agree on what Triston mentioned in this reflection blog post. However, I would like to add on an important element in order to create an engaging and successful new media advertisement that is visualization. First of all, the visuals or images must be stand out from the crowd as it will attract attention so that users might read your ad. Audience tends to be magnetizes by striking colour contrast. Therefore, choosing an appropriate attractive image, it could be the colour contrast or VSCOcam or Instagram’s filter as it is appealing.
ReplyDeleteWritten by,
Felicia Thor Xin Yi
0327777
Such a good tactic that mentioned in this blog post! Creating credibility and branding by engaging WOM and famous people, interactions with audiences, targeting on the right audiences, and attractions by mentioning the benefits are the essentials to create such successful new media advertisement.
ReplyDeleteHowever, there's another important point needed to be added- Do no brag. A company or brand's reputation can be affected or will be looking at doomsday once the audiences realized that is a deceptive advertisement. People will be frustrated and even boycotting the particular brand or company.
ng zhee jing
0326957
Very good points made. Although I must add that stressing on the traditional elements of ads such as visuals and headlines are still very important. They are need to also keep the audience engaged and make the ad successful. An ugly picture or a crappy headline will just not work, ever. While it is easier for smaller brands to advertise online with many ways for it to reach the right people, a badly made ad will always fail no matter what.
ReplyDeleteIt is also important to advertise in an appropriate way. There are so many ads that failed because they failed to do that. For example My Teksi's "love boobs? so does cancer" and a Facebook ad I once saw where a slimming supplement's brand ambassador advertised a picture of her young child daughter holding the product she was endorsing.
Lim Jia Xin 0325831
Delete