The advertisement for Pakistan International Airlines is one that captured my attention a lot. First of all, the headline shows off their mission clearly. It indicates that they are the servant that brings you the world. It is a great headline to capture the attention of wanderlusts who desire to travel the world as they love thinking that the world is their oyster to explore. The headline also suggests the ease to travel the world with their airline as they travel globally.
The visual used also cleverly enhances the headline. It is of miniaturized landmarks from various famous traveling destinations served on a silver platter. So far, most of the visuals used in airline company ads are of the airplanes or staff members. Seeing a concept different from the usual yet is relevant is really refreshing. However, true to airline-styled ads, it still includes an airplane but not in the usual conventional way. Instead the airplane is a miniature flying over the landmarks. The trail left behind by the plane is cleverly used to underline the word "world" which highlights the headline. Not only that, it adds in the detail of stripes from a pilot's coat sleeve. It sends the message that these cities are delivered to you on a silver platter by the pilot a la butler style. The concept of the visuals itself is already pretty interesting.
The copy in the ad is also short, concise and straight to the point which I really like. There are no excessive flowery words to pretty things up. It also effectively sends their message which is to satisfy travelers who look for comfort and convenience to travel. They claim that they are the ones who can do that in a straightforward manner. The copy is easily understood.
Last but not least, the ad also contains all the necessary information such as their website, hotline and tagline. They are all also arranged in a way that is not cluttered and hard to see.
Overall, it is a good airline advertisement that is both effective and attractive at the same time.
By,
Lim Jia Xin
0325831
Overall the entire design, layout and concept of this ad is quite good as it's distinctive among the other airlines ad. It arouses audiences an impact of 'travel around the world with the best airline company- PIA.' The sky, landmarks 'served' in a tray and either the pilot hand, they did it in a very smart way.
ReplyDeleteby ng zhee jing
0326957
Everything mentioned in this post is accurately pointed out. It is not your typical conventional airline advertisement as the visual itself is already different. The way the iconic buildings from countries all over the world collectively placed on the silver plate shows the rich variety of destinations provided by Pakistan International Airlines. Whereas the stripped sleeve and glove indicates the world class hospitality and service from the international airline. The headline is only kept short and simple that aligns perfectly with the visual of serving the world directly to its customers as well as providing quality services.
ReplyDeleteBy Triston Lee, 0328441
This ad has an interesting concept and something unique compared to other airlines ad. The headline of this ad attracts my attention, “Serving you the WORLD” and the visuals are appealing. It makes audience wonder on how that can airline serve us the world. By reading the body copy, it emphasise on the services they provide in the aircraft. Although the body copy is short but the message is clear and not clutter. The mandatory of this ad such as the logo, tagline and website are included.
ReplyDeleteWritten by,
Felicia Thor Xin Yi
0327777
Great post. You can also visit Mplan Media for the Airline Advertising Agency who offers for the Best Airline Advertising rates in India
ReplyDeleteGreat Post, You can also visit Mplan Media's Airline Advertising Agency
ReplyDelete