The only brochure that leave a strong impression in my mind- Volkswagen brochure. It is a "Green Guts" brochure that illustrating benefits of Jetta TDI and clean diesel.
Firstly, the headline "green guts" is attractive as it's short and clear enough to convey the message as well as USP of the car. The colour was mainly in green and white, which indicating green concept. Same application goes to the leaf shape design of brochure. As an audience, i was thinking " is this an environmental friendly car?" when the first glance without flipping over the brochure Other than that, the application of the colour and also the design of the brochure were also very appropriate in terms of conveying the message and eye-catching. It is able to direct audience to the message of the brochure by combining these elements-- The car is environmental friendly.
Besides the designing elements, it also provided the benefits of the car in an understanding and interesting way. Instead of directly pursuing audience to buy their car, they provided the "tips" on how to pick a good green car such as price, consumption, performance and others. All of these information were in bullet point form with a detail description. Hence, it create a sense of caring towards the customers and arousing the curiosity and promoting their product at the same time.
Overall, the design and the 3 headlines in the brochure which is "green guts", "tips on buying green car" and also "clean diesel" were quite interesting as well as attention grabbing. This is because of the understanding of consumer behaviour, Volkswagen knows how to get people attention by taking advantage of the human interest.
written by,
Ng Zhee Jing
0326957
Yes I do agree on tissue on her agreement over this ad. They do represent the best way they could on illustrating their 'clean diesel'. The headline was catchy in a way it makes me to think even more into. I like the way how they used a green colour to present their concept to the consumers. I personally admire their design on the brochure.
ReplyDeleteRenerajs A/P Selvarajoo @ Rajoo
0327807
Volkswagen did a great job on understanding their consumers and it is nothing close to a hard sell advertisement. Instead of instantly selling the benefit of the new model, they're trying to connect with its audience by becoming a friend and an educational guide for the environment. The creative cut-out leaf shape of the brochure as well as the minimalistic application of the green colour tone conglomerated perfectly to portray the brand's conviction to the environment. With how our environment is currently and the forever changing climate, I think Volkswagen did an amazing job in presenting the brand's relation with nature, from the creative write up of the new Jetta's benefit and how it contributes to preserving the environment to the smartly designed brochure, shape and the evenly distributed application of the colour green across the brochure.
ReplyDeleteTriston Lee
0328441
It is a very well done brochure by Volkswagen. It is great that they did not hard sell their product and instead went another way to do it. People would unconsciously link the points to their car, so in a way it is quite effective. The shape and design is unique and eye-catching, the colors are also appropriate and enhances the message. The headline is relevant yet intriguing too. Volkswagen definitely did a great job in executing their brochure.
ReplyDeleteLim Jia Xin
0325831