Blog Swipe: Interesting Brochure

The only brochure that leave a strong impression in my mind- Volkswagen brochure. It is a "Green Guts" brochure that illustrating benefits of Jetta TDI and clean diesel.

Firstly, the headline "green guts" is attractive as it's short and clear enough to convey the message as well as USP of the car. The colour was mainly in green and white, which indicating green concept. Same application goes to the leaf shape design of brochure. As an audience, i was thinking " is this an environmental friendly car?" when the first glance without flipping over the brochure Other than that, the application of the colour and also the design of the brochure were also very appropriate in terms of conveying the message and eye-catching. It is able to direct audience to the message of the brochure by combining these elements-- The car is environmental friendly.

Besides the designing elements, it also provided the benefits of the car in an understanding and interesting way.  Instead of directly pursuing audience to buy their car, they provided the "tips" on how to pick a good green car such as price, consumption, performance and others. All of these information were in bullet point form with a detail description. Hence, it create a sense of caring towards the customers and arousing the curiosity and promoting their product at the same time.

Overall, the design and the 3 headlines in the brochure which is "green guts", "tips on buying green car" and also "clean diesel" were quite interesting as well as attention grabbing. This is because of the understanding of consumer behaviour, Volkswagen knows how to get people attention by taking advantage of the human interest.


written by,
Ng Zhee Jing
0326957

Reflection: Creating an Engaging and Successful New Media Advertisement

With the effectiveness and emergence of internet to connect both marketers and consumers, many marketers and advertisers are now incorporating social media marketing into their business instead of solely relying on traditional marketing. Just like traditional marketing, social media marketing requires various carefully thought strategies and aspects in order to create a successful social media advertisement like Facebook ad, Instagram ad, YouTube ad and many more.

One of the popular tactic used is by using social proofs as this helps in reducing the fear of trying out on a new product as well as spending money on the wrong choice. Couple ways of doing this is by having testimonials from credible or famous people. This helps in building brand credibility, heightening the brand awareness through the endorser's channel of friends and fans.

Moving on, advertisers should be aware of their target audience, where and using which social media platform to market their brand. Facebook allows advertisers to choose their target audience, placement of the advertisement and to which specific demographic and geographic will the advertisement be published or sent out to, thus recognising your target audience and understanding their behaviour maximises the advertisement's effectiveness and reduces the cost as the advertisement is published specifically to this niche market instead of the whole of social media users. For example, a game developer wants to advertise his/ her newly developed application. An ideal strategy would be to advertise the new application to teenagers ranging from 13 - 18 who lives within the Klang Valley in mobile news feed which appears on Facebook or Instagram with a call to action like "Click here or Download now" that allows consumer to instantly download the application onto their mobile device.

To make the advertisement more appealing, advertisers can include benefits to enhance a more effective call to action. For example instead of the usual "Click here or Download now", it can be something like "30 Days Free Trial, download now" and many other rewarding call to action. Apart from mentioning the benefit, advertisement on social media can be more interactive by creating simple games to engage with consumers. This is most effective when launching new product or for any line extension.

By,
Triston Lee, 0328441

Blog Swipe: Interesting New Media Ad (SMS)

The ad that I choose is an SMS ad because mobile phone is the most commonly used mobile technology and SMS advertising messages reach the widest possible audience. It actually grabs my attention that it is simple yet straight to the point. The advertisement is about the Taco John’s, a fast food owned and operated by the Franchises.

 The SMS shows a message for a father’s day and free get value. This particular ad involves a direct keyword which is the product name “ Taco John’s “. It makes the connection between the one who receive the text message right away. It emphasis the USP (unit selling proposition) by providing or stating the benefits that the consumer will get.

This SMS doesn’t say too much and that the fact  it gets straight to the point. It it short and people don’t get tired of reading. Next, the coupon code will help a lot by attracting the consumers. This is one of the advertisement that can narrow down to the specific target audience.

It may also be related with the fastest way to reach the consumers. SMS has also a high open rate compare to all other ways of advertising because urge the person to open text text anyway. The reply is an easy way of getting responds from the consumers.  Research shows that on average 31% of consumers will respond to a survey via SMS.

Renerajs D/O Selvarajoo @ Rajoo
0327807

Reflection: Considerations to Making a Good Broadcast Ad (TV and Radio)

A good broadcast advertisement is a combination of many works from many aspects. Every aspect contributes different works and needed to be exactly in its position to avoid any error that might occur during broadcasting. So below are some considerations of making a good broadcast advertisement.

First and foremost, understand the behaviour of target audiences. Every different group of target audiences possessed different characteristics and behaviour. Therefore, a story is able to be created with a familiarity towards the audience so it's able to get relation and easily be remembered by the targeted audiences by implementing those interesting factors into the ad. A good broadcasting is able to leave a good impression or penetrate into audience's mind so that can arouse them to recall the advertisement. For example, the last blog post- Rejoice TV commercial was using a young couple as endorser of the advertisement and adding some humor scenes into it. Perhaps the targeted audiences of it were young age group of people.

An interesting broadcast advertisement is always better to keep it short in terms of time length. Normally, broadcast advertisement is recommended to control the time length within 15, 30, 45 or 60 seconds. People doesn't have much patience to watch a long-winded advertisement and it is harder to be remembered by them as well. However, the message of the advertisement might fail to deliver to audiences if the the time length is too limited. Therefore, cram all the creative idea and message of the particular product or service into the advertisement and make the flow goes smoothly with an ideal time frame is able to deliver the message of the advertisement and it also being remembered by them.

Last but not least, provide information quickly and succinctly. It doesn't enough by just telling a heartstrings story, but also have to deliver the information about the brand or product. So that the audiences are able to understand what is the advertisement about tnad twhat brand pr product they were trying to sell. In some cases, it triggers audiences to search for more information about the product and lead to increment of the sales. However, the information must be presented in a pleasant way as in "quick and enough and memorable". For example, creating a slogan or jingle to cram the information together. Don't make it feel like rushing for time yet still informative.

Overall, a good broadcasr advertisement requires a lot of cooperation from many aspects. Director or advertiser need to consider many factors in order to create a successful broadcasting advertisement.

Written by,
Ng Zhee Jing
0326957

Blog Swipe: Best TV Commercial; Rejoice Shampoo

(In case, there's error viewing it, please click HERE ! )

This Rejoice TV commercial is one of the best commercial I’d ever seen and the duration of the commercial is 30 seconds length. It is a standard short commercial but the message is clear and direct to the audience. The video is also using the entertaining method in humorous way. Not only that, but, the creativity of emphasizing the storyline of the video is really unique and interesting.

It is a narrative TV commercial and it started off with a romantic scene of a pair of couple looking at each other in the eyes, with romantic background music. As the guy wanted to get closer to the girl, he placed his hands on the girl’s head. The hair is so smooth to the extent it slips his hands down to the girl’s breast. The moment his hands slips, there is a swishing sound effect and then with a silence background sound. It is to emphasize the awkward yet funny moment of the entire commercial. Sound effect and background music is also one of the important elements.

The TV commercial is also emphasizing on the smoothness of the hair, which is the unique selling point (USP) of the product. It is so smooth, that the hand slips.

At the end of the narrative, it shows the product visual and also the tagline,

“ New level of smoothness and manageability, Rejoice”. Showing the product visually is also one of the guidelines in order to produce a successful TV commercial.

Written by,

Felicia Thor Xin Yi

0327777

Reflection: Writing with Style

From the entire duration of learning about copywriting, there have been some interesting things about writing stylistics that I have learned. Writing stylistics is important to keep things interesting and to hold the audience's attention.

In body copy, the use of both long and short sentences prevents the copy from sounding boring. It gives it a smoother flow and the information can be understood better. If a copy only consists of lengthy sentences, people tend to tune out or get confused as there are no breaks. Likewise, if a copy only has really short sentences, the copy seems choppy and gives the impression of bad writing.

As for headlines and taglines, a catchy and memorable one does not always have to be grammatically correct as long as it makes sense and people can still understand the main point. Many of the iconic taglines that many people know are often grammatically incorrect. An example is Apple's "Think different". We all know that it should be "Think differently", but it's shortened to make it more catchy and memorable.

Writing from a narrator's point of view is also a nice way of writing to make the message relatable and tend to be quite engaging. It can seem like one is reading or hearing from a friend or from someone they know. It is mostly used in testimonials or anything of the sort.

Overall, there are many methods to write with style, it just depends on the writer's choice of what they want to use to keep their writings interesting and there may not be one right way to do it as long as it works.

Lim Jia Xin (Jelica)
0325831

Blog swipe: Product packaging

Brand: Tao Kae Noi

Product: Japanese Crispy Seaweed

Headline:

The headline uses simple adjective that emphasises on the benefits of the product. It uses words like Japanese and crispy to describe the seaweed. By implementing the product’s unique selling point which is Japanese and crispy, it gives out the idea that they are eating Japanese seaweed that has crispy texture; thus giving the audience an idea on the product that they are about to try. Apart from that, the word “Japanese” is in yellow rather than green and I believe this is to differentiate it from the other words to put more emphasis on this feature which is also one of the product’s ultimate selling point. 

Layout: 

The layout of the package uses different proportions based on the importance of each element to create a reading pattern that emphasis from the most important to the least important. Aside from that, the dominance style of design was also implemented as some elements appear to be more appealing than the others. For example, the name of the brand “Tao Kae Noi” is enclosed within a white bubble and the copy is bigger from the rest. This is to enhance on the brand awareness. Another example is how they present the flavour (Hot & Spicy) and benefit (Delicious with good nutrients from the sea) of the seaweed. Both copy has similar features as they are optical centre surrounded in a coloured shape. The only difference is that the rounded shape which describes flavour of the seaweed is accompanied by an image (Chili). 

Visual: 

The package shows the seaweed nicely grilled and presented on a plate, with the ingredients of the flavour at the side. The idea of displaying a nicely presented product especially food often helps in arousing the audience’s curiosity thus attracting them to try the product. Having the image of the product on the package is a huge advantage especially in low involvement products like snacks because people are always more drawn towards visual rather than text, therefore the more interesting the food on the packaging looks, the higher the chances of consumers trying the product. 

By Triston Lee 0328441