Reflection: Realizations of Ethical Approaches to Copywriting

One of the elements that is deemed important in creating an effective ad would be trustworthiness. As copywriters our job is to convince the audience to get the reactions that we want. So gaining their trust is crucial in making an ad effective.

Exaggerating on facts may be acceptable, but making things up is definitely not. That is what most people call "false advertising" and it makes people angry. It can also effect a company's image badly. A lie can be told and believed as long as no one questions it, but eventually after being told to so many people someone will definitely start getting curious and try to verify the truth. The people have the power to boycott a company and slander its name until the inevitable death of it. There are also consumer laws that will impose hefty fines. In the end, the one who gets into the most trouble would be the copywriter who lied in the first place.

Ethical ads should also avoid from being too suggestive, especially in a conservative country like Malaysia. People will get offended, report the ad and depending how bad it gets, a fine will be imposed or if it is really bad, someone will get arrested under the Sedition Act. Those are definitely the last things we want. Remember MyTaxi's breast cancer awareness ad in 2015? So many people were offended that the ad was forced to be taken down. The company also had to issue a public apology for it, but that did not stop their image from being permanently tarnished.

In the end, it is about understanding where the masses draw the line and cater to that accordingly. After all, it is all about gaining their trust and not about satisfying our selfish desires.

By,
Lim Jia Xin
0325831

Blog Swipe: Hygiene Product Ad

Visual
The visual for this advertisement cleverly intensify the headline. It uses a smart and emotional approach that is relatable to most public transportation commuters. The idea of replacing the bus handles that is held by many different hands with different types of realistic hands which shows how vulnerable and how we are easily exposed to the many and different type of contacts. The facial expression of the model is the perfect portrayal of how little attention we pay to the hygiene of our surroundings and physical contacts.

Headline
The headline is introduced in an interactive and attention grabbing way as a question that heighten audience's curiosity. The simple bolded headline depicts a serious toned advertisement, emphasising on the importance of cleanliness and how people nowadays are unaware of what their surrounding can bring. Apart from that, the headline perfectly incorporates with the visual and the model's facial expression.

Body copy
The copy of the advertisement is simple and straightforward as it uses a hard sell approach that emphasises on the product's selling point. I personally think the short and simple copy is suitable for advertisement like this as the visual and the headline is already clear enough for audiences to understand the story. However, I would suggest to include another short copy like statistics or factual researches that indicates how many times the bus handle is contacted in a day and how much germs are we potentially exposed to in the public and so on. The idea of including factual and statistic researches is to create a stronger impact, thus triggering the audience to think thoroughly about the advertisement.

By,
Triston Lee, 0328441

Reflection: Tips for writing a good press release

There are a few key elements that make an effective press release. The most well know of all is the 5W1H theory. This is one of the most important of all thought for a press release, these are the very useful elements for a perfect news. Target audiences are a very important thing to think about when writing a press release. Sometimes there might be different versions of press release for different types of audience.

The key ways to structure a press release is quite intimidating though it might be a very sensitive issue. The timing for a press release submission have to be done before a particular date that have been provided. Next,to give a very catchy title for the press release. The title has to grab the attention of the journalist and make the urge to read more. Identify working patterns and deadlines before the research. Always carry a checklist around to keep the work updated.

Be concise though a long paragraph might bored the target audiences.

Always add sub-headings and bullet points, though it can be useful to make information easy to understand. Press release is not a story, more tips would be useful for the journalist. Share the media coverage and keep the buzz going. Always reach out to specific journalists, though focus on a few journalists who have experience covering your industry and send them a personalized message. Lastly, always keep trying and never get down for anything. Write with full confidence and let yourself out there.

Renerajs A/P Selvarajoo @ Rajoo
0327807

Blog Swipe: Corporate Advertising Ad

The advertisement for Pakistan International Airlines is one that captured my attention a lot. First of all, the headline shows off their mission clearly. It indicates that they are the servant that brings you the world. It is a great headline to capture the attention of wanderlusts who desire to travel the world as they love thinking that the world is their oyster to explore. The headline also suggests the ease to travel the world with their airline as they travel globally.

The visual used also cleverly enhances the headline. It is of miniaturized landmarks from various famous traveling destinations served on a silver platter. So far, most of the visuals used in airline company ads are of the airplanes or staff members. Seeing a concept different from the usual yet is relevant is really refreshing. However, true to airline-styled ads, it still includes an airplane but not in the usual conventional way. Instead the airplane is a miniature flying over the landmarks. The trail left behind by the plane is cleverly used to underline the word "world" which highlights the headline. Not only that, it adds in the detail of stripes from a pilot's coat sleeve. It sends the message that these cities are delivered to you on a silver platter by the pilot a la butler style. The concept of the visuals itself is already pretty interesting.

The copy in the ad is also short, concise and straight to the point which I really like. There are no excessive flowery words to pretty things up. It also effectively sends their message which is to satisfy travelers who look for comfort and convenience to travel. They claim that they are the ones who can do that in a straightforward manner. The copy is easily understood.

Last but not least, the ad also contains all the necessary information such as their website, hotline and tagline. They are all also arranged in a way that is not cluttered and hard to see.

Overall, it is a good airline advertisement that is both effective and attractive at the same time.

By,
Lim Jia Xin
0325831

Reflection: How to Create an Effective/Useful Brochure

In order to create an effective or useful brochure, the sequence of a logical arrangement or the structure with a logical flow is the most important element that is necessary. On the cover page, the title, brand name and company logo need to be included. By placing a picture of the company building on the company is a NO. Regardless the company has become a successful company or not, it is irrelevant. Audience only wants to know about the product that meets their needs.

The content of the brochure must include the benefits and feature. Benefits must be believable too. Overall, the content must be short and simple. One paragraph should be from three to five sentence only. If there are more than five sentences, break it. Visuals can be included but the picture must be interesting or relevant. Use present tense and conversation writing, audience will be able to feel more connected to the message that is written on the brochure. Bullet points can be included to focus on the key features of your product or services as it can attract audiences’ attention and lead them towards the action you want them to take next.

The back page of the brochure must include the logo and information of the company such as website, address, number and call to action “For more information, call xxx to learn…” or coupon for discounts or free items before certain date. Give audience a reason to act now such as quantities are limited, price increasing and so on.

Written by,
Felicia Thor Xin Yi 0327777

Blog Swipe: Interesting Brochure

The only brochure that leave a strong impression in my mind- Volkswagen brochure. It is a "Green Guts" brochure that illustrating benefits of Jetta TDI and clean diesel.

Firstly, the headline "green guts" is attractive as it's short and clear enough to convey the message as well as USP of the car. The colour was mainly in green and white, which indicating green concept. Same application goes to the leaf shape design of brochure. As an audience, i was thinking " is this an environmental friendly car?" when the first glance without flipping over the brochure Other than that, the application of the colour and also the design of the brochure were also very appropriate in terms of conveying the message and eye-catching. It is able to direct audience to the message of the brochure by combining these elements-- The car is environmental friendly.

Besides the designing elements, it also provided the benefits of the car in an understanding and interesting way.  Instead of directly pursuing audience to buy their car, they provided the "tips" on how to pick a good green car such as price, consumption, performance and others. All of these information were in bullet point form with a detail description. Hence, it create a sense of caring towards the customers and arousing the curiosity and promoting their product at the same time.

Overall, the design and the 3 headlines in the brochure which is "green guts", "tips on buying green car" and also "clean diesel" were quite interesting as well as attention grabbing. This is because of the understanding of consumer behaviour, Volkswagen knows how to get people attention by taking advantage of the human interest.


written by,
Ng Zhee Jing
0326957

Reflection: Creating an Engaging and Successful New Media Advertisement

With the effectiveness and emergence of internet to connect both marketers and consumers, many marketers and advertisers are now incorporating social media marketing into their business instead of solely relying on traditional marketing. Just like traditional marketing, social media marketing requires various carefully thought strategies and aspects in order to create a successful social media advertisement like Facebook ad, Instagram ad, YouTube ad and many more.

One of the popular tactic used is by using social proofs as this helps in reducing the fear of trying out on a new product as well as spending money on the wrong choice. Couple ways of doing this is by having testimonials from credible or famous people. This helps in building brand credibility, heightening the brand awareness through the endorser's channel of friends and fans.

Moving on, advertisers should be aware of their target audience, where and using which social media platform to market their brand. Facebook allows advertisers to choose their target audience, placement of the advertisement and to which specific demographic and geographic will the advertisement be published or sent out to, thus recognising your target audience and understanding their behaviour maximises the advertisement's effectiveness and reduces the cost as the advertisement is published specifically to this niche market instead of the whole of social media users. For example, a game developer wants to advertise his/ her newly developed application. An ideal strategy would be to advertise the new application to teenagers ranging from 13 - 18 who lives within the Klang Valley in mobile news feed which appears on Facebook or Instagram with a call to action like "Click here or Download now" that allows consumer to instantly download the application onto their mobile device.

To make the advertisement more appealing, advertisers can include benefits to enhance a more effective call to action. For example instead of the usual "Click here or Download now", it can be something like "30 Days Free Trial, download now" and many other rewarding call to action. Apart from mentioning the benefit, advertisement on social media can be more interactive by creating simple games to engage with consumers. This is most effective when launching new product or for any line extension.

By,
Triston Lee, 0328441

Blog Swipe: Interesting New Media Ad (SMS)

The ad that I choose is an SMS ad because mobile phone is the most commonly used mobile technology and SMS advertising messages reach the widest possible audience. It actually grabs my attention that it is simple yet straight to the point. The advertisement is about the Taco John’s, a fast food owned and operated by the Franchises.

 The SMS shows a message for a father’s day and free get value. This particular ad involves a direct keyword which is the product name “ Taco John’s “. It makes the connection between the one who receive the text message right away. It emphasis the USP (unit selling proposition) by providing or stating the benefits that the consumer will get.

This SMS doesn’t say too much and that the fact  it gets straight to the point. It it short and people don’t get tired of reading. Next, the coupon code will help a lot by attracting the consumers. This is one of the advertisement that can narrow down to the specific target audience.

It may also be related with the fastest way to reach the consumers. SMS has also a high open rate compare to all other ways of advertising because urge the person to open text text anyway. The reply is an easy way of getting responds from the consumers.  Research shows that on average 31% of consumers will respond to a survey via SMS.

Renerajs D/O Selvarajoo @ Rajoo
0327807

Reflection: Considerations to Making a Good Broadcast Ad (TV and Radio)

A good broadcast advertisement is a combination of many works from many aspects. Every aspect contributes different works and needed to be exactly in its position to avoid any error that might occur during broadcasting. So below are some considerations of making a good broadcast advertisement.

First and foremost, understand the behaviour of target audiences. Every different group of target audiences possessed different characteristics and behaviour. Therefore, a story is able to be created with a familiarity towards the audience so it's able to get relation and easily be remembered by the targeted audiences by implementing those interesting factors into the ad. A good broadcasting is able to leave a good impression or penetrate into audience's mind so that can arouse them to recall the advertisement. For example, the last blog post- Rejoice TV commercial was using a young couple as endorser of the advertisement and adding some humor scenes into it. Perhaps the targeted audiences of it were young age group of people.

An interesting broadcast advertisement is always better to keep it short in terms of time length. Normally, broadcast advertisement is recommended to control the time length within 15, 30, 45 or 60 seconds. People doesn't have much patience to watch a long-winded advertisement and it is harder to be remembered by them as well. However, the message of the advertisement might fail to deliver to audiences if the the time length is too limited. Therefore, cram all the creative idea and message of the particular product or service into the advertisement and make the flow goes smoothly with an ideal time frame is able to deliver the message of the advertisement and it also being remembered by them.

Last but not least, provide information quickly and succinctly. It doesn't enough by just telling a heartstrings story, but also have to deliver the information about the brand or product. So that the audiences are able to understand what is the advertisement about tnad twhat brand pr product they were trying to sell. In some cases, it triggers audiences to search for more information about the product and lead to increment of the sales. However, the information must be presented in a pleasant way as in "quick and enough and memorable". For example, creating a slogan or jingle to cram the information together. Don't make it feel like rushing for time yet still informative.

Overall, a good broadcasr advertisement requires a lot of cooperation from many aspects. Director or advertiser need to consider many factors in order to create a successful broadcasting advertisement.

Written by,
Ng Zhee Jing
0326957

Blog Swipe: Best TV Commercial; Rejoice Shampoo

(In case, there's error viewing it, please click HERE ! )

This Rejoice TV commercial is one of the best commercial I’d ever seen and the duration of the commercial is 30 seconds length. It is a standard short commercial but the message is clear and direct to the audience. The video is also using the entertaining method in humorous way. Not only that, but, the creativity of emphasizing the storyline of the video is really unique and interesting.

It is a narrative TV commercial and it started off with a romantic scene of a pair of couple looking at each other in the eyes, with romantic background music. As the guy wanted to get closer to the girl, he placed his hands on the girl’s head. The hair is so smooth to the extent it slips his hands down to the girl’s breast. The moment his hands slips, there is a swishing sound effect and then with a silence background sound. It is to emphasize the awkward yet funny moment of the entire commercial. Sound effect and background music is also one of the important elements.

The TV commercial is also emphasizing on the smoothness of the hair, which is the unique selling point (USP) of the product. It is so smooth, that the hand slips.

At the end of the narrative, it shows the product visual and also the tagline,

“ New level of smoothness and manageability, Rejoice”. Showing the product visually is also one of the guidelines in order to produce a successful TV commercial.

Written by,

Felicia Thor Xin Yi

0327777

Reflection: Writing with Style

From the entire duration of learning about copywriting, there have been some interesting things about writing stylistics that I have learned. Writing stylistics is important to keep things interesting and to hold the audience's attention.

In body copy, the use of both long and short sentences prevents the copy from sounding boring. It gives it a smoother flow and the information can be understood better. If a copy only consists of lengthy sentences, people tend to tune out or get confused as there are no breaks. Likewise, if a copy only has really short sentences, the copy seems choppy and gives the impression of bad writing.

As for headlines and taglines, a catchy and memorable one does not always have to be grammatically correct as long as it makes sense and people can still understand the main point. Many of the iconic taglines that many people know are often grammatically incorrect. An example is Apple's "Think different". We all know that it should be "Think differently", but it's shortened to make it more catchy and memorable.

Writing from a narrator's point of view is also a nice way of writing to make the message relatable and tend to be quite engaging. It can seem like one is reading or hearing from a friend or from someone they know. It is mostly used in testimonials or anything of the sort.

Overall, there are many methods to write with style, it just depends on the writer's choice of what they want to use to keep their writings interesting and there may not be one right way to do it as long as it works.

Lim Jia Xin (Jelica)
0325831

Blog swipe: Product packaging

Brand: Tao Kae Noi

Product: Japanese Crispy Seaweed

Headline:

The headline uses simple adjective that emphasises on the benefits of the product. It uses words like Japanese and crispy to describe the seaweed. By implementing the product’s unique selling point which is Japanese and crispy, it gives out the idea that they are eating Japanese seaweed that has crispy texture; thus giving the audience an idea on the product that they are about to try. Apart from that, the word “Japanese” is in yellow rather than green and I believe this is to differentiate it from the other words to put more emphasis on this feature which is also one of the product’s ultimate selling point. 

Layout: 

The layout of the package uses different proportions based on the importance of each element to create a reading pattern that emphasis from the most important to the least important. Aside from that, the dominance style of design was also implemented as some elements appear to be more appealing than the others. For example, the name of the brand “Tao Kae Noi” is enclosed within a white bubble and the copy is bigger from the rest. This is to enhance on the brand awareness. Another example is how they present the flavour (Hot & Spicy) and benefit (Delicious with good nutrients from the sea) of the seaweed. Both copy has similar features as they are optical centre surrounded in a coloured shape. The only difference is that the rounded shape which describes flavour of the seaweed is accompanied by an image (Chili). 

Visual: 

The package shows the seaweed nicely grilled and presented on a plate, with the ingredients of the flavour at the side. The idea of displaying a nicely presented product especially food often helps in arousing the audience’s curiosity thus attracting them to try the product. Having the image of the product on the package is a huge advantage especially in low involvement products like snacks because people are always more drawn towards visual rather than text, therefore the more interesting the food on the packaging looks, the higher the chances of consumers trying the product. 

By Triston Lee 0328441

Reflection : Concept of AIDCA

Attention:

I chose the crossword ad and in this ad there is only an image of a book with a reflection of a lip. From my point of view, this specific ad is lacking in many things to make it achieve on a good ad. It has no effective body copy and there was no picky or unique headline to be found. The theme is very simple in a way it is not attractive enough to grab the consumer attraction.

Interested:  

There was no specific target audience that I can find in the ad. This ad is too simple and flat and it is hard to even notice anything as well. It is stated ‘audio books’ and there is where the idea of the ad is predictable. 

Desire:

There was nothing to be found as the purpose of the visuals in this ad. It does not capture my attention. It does not show the product being used. I could not be more honest weather this ad will ever sticks in my memory.

Conviction: 

As I said there wasn’t anything that captures my attention so there wasn't any relationship that I could see with this ad. There was not any conformation given on this specific product. They miss to showcase their product in it as well.

Action:

There wasn't anything else took place in the ad other than the visual and the tag line. It was very overwhelming after going through this ad. Disappointed in a way the layout of this ad is not being much helpful to the consumers. 

Renerajs D/O Selvarajoo @ Rajoo

0327807  

Blog Swipe: Concept of AIDCA

 Interesting Ad: Dare to Dance by Nike

Attention: The endorser who dress up with bright color and stretching and holding her foot like a ballerina in this ad was the first thing to grab audience's attention. Then, the headline was eye-catching enough to attract audience by presenting in bright pink color. The concept of this headline is to show that "Nike is not boring, we do something new as well" by applying contrast in color between the headline and the logo, black, which indicates smart and calm.

Interest: The headline "Pink? No, Not For Me." and the sentence "Ruffles? No Thanks." probably is targeted on those young ladies who are not girly but love to dance. In order to enhance the interest of audiences toward the product, Nike played emphasizing words with "I break rules. I prefer it modern".

Desire: Nike understand that targeted audience is desired to be distinguish among others. The slogan of this product "Do it Modern. Do it ME. Do it Nike." is trying to convey a message that buyer can get a stylish shoe with own favor by ordering from Nike. Hence, it emphasized the desires of audiences to be unique with shoe from Nike.

Conviction: The main reason that audience is convinced by this ad is because the promise are given. Audience is able to customize shoe by own favor. They can own a shoe that is totally different with others yet it's designed in own style.

Action: The words at the bottom line "For more information, visit us at www.nikestore.com/daretodance" is a typical call-to-action. It urge audiences to find out further information about the product. The more they expose to the product, the more they wanted to buy/ believe.

Written by,
Ng Zhee Jing
0326957

Reflection: Volkswagen Bus

The layout and the white background mainly focus on the Volkswagen Bus. This is a good way of presenting the visual. The audience is able to visualize the vintage Volkswagen Bus as it didn’t include any other additional products.

The headline of this print advertisement is also very eye catchy as it arousing the curiosity of the audience by using the word, “Unintroducing” and “No dealerships near you”. This is really unique and also a smart way to attract the attention of the audience. The headline is using a very sarcastic tone and soon, shifted to a sad tone when it comes to the body copy.

In the body copy of this print advertisement also shows that this print advertisement is informative as it is trying to announce that the very last Volkswagen Bus will be ending soon. At the very same time, the print advertisement is also showing appreciation to their customers. This print advertisement is also reminding the audience that even after the retro Volkswagen Bus may be discontinued, the brand Volkswagen it is still in the industry.

In a nutshell, by the overall content and visual of this print advertisement, the ultimate perception of the audience is formed.

Written by:
Felicia Thor Xin Yi
0327777

Blog Swipe: Body Copy

Media: Print
Ad Title: Unintroducing the Volkswagen Bus. Soon at no dealerships near you.

Headline:
It first catches attention with the word "unintroducing" as it is unique and it also sparks curiosity. Then it points out that the product will not be available anywhere which gives the ad a sarcastic tone that might make people wonder, "What is the point of this at all?" which will lead them to pay more attention to the overall ad.

Introductory Paragraph:
It lures readers into reading the rest of the ad with its second sentence. The use of an unconventional word changes the tone of the entire paragraph which makes the ad seem like it is talking bad about its own product which will make the readers more curious. Then it will make the readers want to tune in more to what the rest of the ad has to say.

Voice:
It starts out as sarcastic and soon shifts to a more melancholic tone. It is very unique as it chooses to make it seem like it is mocking its product but then it shifts to show appreciation for a classic antique. It even points out the products' faults compared to modern, newer cars. Even if the product is old and outdated, the ad acknowledges the fact that the product was once an iconic symbol to the people of that era. The way it flows into the call-to-action is seamless as well.

By:
Lim Jia Xin (Jelica)
0325831

Reflection: Bite Me

This simple looking ad has a cheeky yet smart way of incorporating with "sexiness" and sexual innuendo of capturing the audiences' attention. The director of the ad uses a striking red background, smart play of words like "Bite Me", and a desirable looking celebrity endorsing the potato chip to make this an appealing ad for both male and female audiences; even though the ad is intended to target female audiences. Knowing that women are always prone to the consequences of what they eat, the ad reaches out to women who are conscious with what they consume; telling them that being sexy and confident is all that you need to succeed. Even to beat the guilt of eating a bag of chips.

The simple quotation from a celebrity suggests this to be a credible product as she had tried it and she approves it. Apart from that, the sentence "It was love at first bite" also attributed in triggering the consumer's curiosity on trying out the potato chip to find out if it really tasted like love at first bite. The punny statement can simply be something that is nice to read, but it could also be the reason why people bought the potato chip.

Last but not least, the celebrity endorsement of featuring Katy Perry in revealing outfit holding the bag of chips and confidently bitting of the tip of the bag encourages women to feel comfortable and not guilty for consuming junk foods. It is trying to remind women that they too can enjoy a bag of chips without worrying about the consequences of it as the tagline "Think popped! Never fried, never baked"; implies that it is an all natural barbecue potato that is healthier and less fattening compared to other potato chips. Therefore women can still look fit and sexy like Katy Perry after consuming "Popchips".

By Triston Lee
0328441

Blog Swipe: Interesting Creative Strategies Reflected in Ads

Media :  Print ad
Title:  Bite me.
Sponsor : Jim Harvey
Prospects:  Young and culture driven women teenagers
Product:  Pop chips
Problem:  The age and gender group culture due to the exert of Katy Perry in the packing will only attract women's. There is no logo used in the ad that create a huge inquest among the consumers.
Objective:  To convince the consumers that the product will taste as luscious even makes to a break from the backyard. The rich ingredients that has been combined makes it savory and not the grease. For young woman who are watching their weight , eating baked chips that influenced by the use of Katy Perry as a celebrity endorser.
Strategy : The never fried. never baked text is the chips is out of the deep fryer instead it was heated in a pressurized chamber. The benefits will be real ingredients that is super natural which is healthy to consumer anywhere and anytime.
Tone : Sexual Attraction
Brand character : Fantasy fullfillment


Done by ,
Renerajs D/O Selvarajoo @ Rajoo
0327807

Reflection: Shirley Polykoff Ads

By reviewing the ads by Shirley Polykoff, I've amazed by her that she knows to target at right market and the way to communicate with audiences through an advertisement.

She uses young, beautiful and confident lady as the endorsement of her ads because she knew that it will arouse the attention of the targeted market- women. Shirley Polykoff understands well that women are always concerned about the outer beauty of themselves, however hair dyeing is an "unethical" behaviour in that era so they rather stay with their original hair colour. She even know that women are more to emotional appeal, so she came out with a interesting and fascinating slogan "Does she or Doesn't she?"  to persuade the targeted market that people can't differentiate after you have dyed hair by using her product. After the barrier of mind has been removed, women being more likely to change their look by dyeing hair.
Furthermore, the endorsement in the advertisement is holding a book with modern look. Shirley Polykoff is trying to educate audiences that dyeing hair is not a fault or problem, or degrading of oneself, but it is their right to look younger and attractive. Hair dyeing doesn't change one's personality or education level.

By Ng Zhee Jing (Rebecca)
0326957

Assignment 1: Blog Swipe File Post

COPYWRITER: Shirley Polykoff
HEADLINE: Does she…or doesn’t she?
Media: Classical advertisement (Source from BUILDINGPHARMABRANDS)
Ad Title (Headline): Hair color so natural only her hairdresser knows for sure!

What makes the ad copywriting very interesting?

Headline: “Does she…or doesn’t she?” The headline is one of the major factors that made this classical advertisement interesting and unique. It uses a question headline method to arouse the curiosity of the readers. Hence, it creates an initial impression that can attract readers.

Body copy: It mentioned about the benefits of the product such as the texture and the colour of the hair is silky and natural. It also provides information to ladies, that has fade or grey hair so that they can have a younger looking attractive look.

Slogan: “Does she…or doesn’t she?”

Visuals: Layout is simple and organized. It is easy to be read and not cluster. Illustrates a young women with happy, confident and joyful expression.

Ad strategy: In the mid 1950’s having your hair dyed was such an exotic exception and embarrassed to cultural norms that only a minority population of American women dyed their hair usually actresses and model. In an era when hair colouring is considered inappropriate in society, Shirley Polykoff wants to let women to understand that the product was so great to the extend that people wouldn’t be able to differentiate the original natural hair colour and the hair dye colour. Shirley Polykoff is able to understand the problem in that era and a solution of the fear of being judge by the “unethical” norms is solved.

Written by:
Felicia Thor Xin Yi
0327777