Brand: Tao Kae Noi
Product: Japanese Crispy Seaweed
Headline:
The headline uses simple adjective that emphasises on the benefits of the product. It uses words like Japanese and crispy to describe the seaweed. By implementing the product’s unique selling point which is Japanese and crispy, it gives out the idea that they are eating Japanese seaweed that has crispy texture; thus giving the audience an idea on the product that they are about to try. Apart from that, the word “Japanese” is in yellow rather than green and I believe this is to differentiate it from the other words to put more emphasis on this feature which is also one of the product’s ultimate selling point.
Layout:
The layout of the package uses different proportions based on the importance of each element to create a reading pattern that emphasis from the most important to the least important. Aside from that, the dominance style of design was also implemented as some elements appear to be more appealing than the others. For example, the name of the brand “Tao Kae Noi” is enclosed within a white bubble and the copy is bigger from the rest. This is to enhance on the brand awareness. Another example is how they present the flavour (Hot & Spicy) and benefit (Delicious with good nutrients from the sea) of the seaweed. Both copy has similar features as they are optical centre surrounded in a coloured shape. The only difference is that the rounded shape which describes flavour of the seaweed is accompanied by an image (Chili).
Visual:
The package shows the seaweed nicely grilled and presented on a plate, with the ingredients of the flavour at the side. The idea of displaying a nicely presented product especially food often helps in arousing the audience’s curiosity thus attracting them to try the product. Having the image of the product on the package is a huge advantage especially in low involvement products like snacks because people are always more drawn towards visual rather than text, therefore the more interesting the food on the packaging looks, the higher the chances of consumers trying the product.
By Triston Lee 0328441
This product, Tao Kae Noi’s Japanese Crispy Seaweed has an interesting idea of packaging. The layout of the print is good as the brand name is the first thing that caught my eye when I look at it followed by product name. Then the layout includes information of the product such as the flavors and seaweed. Though the section is stating different information, but then it can be differentiates by the audience in an instant.
ReplyDeleteThis Japanese Crispy Seaweed flavor is “Hot & Spicy” flavor. The packaging is not only showing the chili at the background but also on the logo. The logo illustrates a boy that has a sweating red face showing the spiciness of the flavor, which is the unique selling point (USP).
Overall, I really like the visuals of this packaging as they illustrate the crispiness of the seaweed on a plate and emphasizing on the USP (flavour). The colour choice of the product matched the theme too. The colour red is used and it can stimulate the appetite of the audience. Not only that, but overall the packaging of the products is attention grabbing, exciting and powerful.
Written by,
Felicia Thor Xin Yi
0327777
This brand did their wonders on those packing through it is very eye catchy.The headline was very simple and straight to the point. It be just stated "Japanese crispy seaweed" and just like that its a statement.
ReplyDeleteThe layout is also placed decently as the spices is portrait to demonstrate the spiciness. A boy with those red face and sweaty visual is a actual deal by promoting again the spiciness to a new level. The product is also be shown. Overall, everything is stated at the perfect place.
Renerajs D/O Selvarajoo @ Rajoo
0327807
Both headlines on the packaging were trying to get attention by implementing the USP of the product, such as "crispy" and "japanese" were mentioned.
ReplyDeleteThe logo of the product is presented in cartoon form of illustration. Simple yet cute illustration with a spicy face expression is able to enhance another USP of the product- spicy. besides that, the product even presented few red chili beside the seaweed illustration and also used red colour as main colour of the product. From the view of psychology, red colour is able to stimulate people's appetite and passion. thus, they chose a right choice on the visual packaging of the product.
Written by,
Deleteng zhee jing
0326957